How to make a link in bio store in Ghana

A link in bio store is the single page your bio link opens to — the one place a stranger lands after seeing your post, status or reel. In Ghana, it only converts if it shows what things cost, what they look like, how they get delivered, and how to reach you.

A link in bio without those four things is just a list of links. It doesn't do any selling work by itself.

What it has to show

Element	Why it matters	What happens if it's missing
Prices in GHS	Buyers decide fast when the price is visible	Every buyer has to ask, and many won't
Real photos	People buy what they can see clearly	Interest drops without proof of the product
Delivery info	Buyers in Accra vs Kumasi need to know if or how it reaches them	Uncertainty about delivery kills the decision
A WhatsApp link	Some buyers still want to ask a quick question before paying	No way to reach you loses the hesitant buyer
A way to pay	Mobile money or card checkout, not just a listing	The page becomes a catalogue, not a store

Order it like a shop window, not a link list

Lead with your best-selling or clearest item, not an alphabetical list.
One photo per product minimum, taken in decent light — this alone changes conversion.
State the price next to the product, not on a separate 'DM for price' basis.
Say plainly whether you deliver, where, and roughly how long it takes.
Put a WhatsApp button near the top for people who want to ask before buying.
Make the 'pay now' step no more than two taps away from the product.

Where this fits with the rest of your sales

The link in bio store is your page — the destination. What gets people to click it is your content, and what happens if they click but still don't buy is usually an offer or trust problem, not a page problem. If your status or posts already get views but the store doesn't convert them, read why your WhatsApp status gets views but no sales. For the wider setup of selling without a website, see how to sell online in Ghana.

Common questions

Do I need a different link in bio store for each product?

No, one store page can hold several products. What matters is that each one has a photo, price and clear next step, not that they're split across separate pages.

Should the link in bio store replace my WhatsApp?

No, they work together. The store answers price and details upfront; WhatsApp is there for buyers who still want to ask something before paying.

How many products should be on it?

Fewer, clearer products usually convert better than a long list. Start with what already sells, and add more once it's working.

How Content to Sales handles this

A Content to Sales business page is built as a link in bio store: products with photos and GHS prices, mobile money and card checkout, and a WhatsApp link for questions — all on one page for GHS 20 a month with a 7-day free trial. Check pricing or start with a free sales audit if you're unsure what to fix first.

Find your blockage, then fix it

Start with the free sales audit — it names the stage where your sales stop before you change anything else.