Sell other people's products (and get others selling yours)
There are two ways to make money from a product you did not create. You can sell it for the owner and keep a share of the price — that is affiliate selling. Or you can take orders yourself and have the owner ship them to your buyer — that is dropshipping. Neither one asks you to buy stock first.
This guide covers both sides: how to sell for someone else, and how to get other people selling for you. The words you need to send to people are included at the end so you can copy them straight into WhatsApp.
How it actually works
| Affiliate selling | Dropshipping | |
|---|---|---|
| Who takes the payment | The product owner | You |
| Who sets the price | The product owner | You |
| Who delivers | The product owner | The product owner, to your buyer |
| What you earn | An agreed percent of the sale | The difference between your price and theirs |
| What you risk | Nothing but your time | Your reputation if they deliver badly |
Start with affiliate selling. It is the version you can begin today with one link, and it teaches you which products people around you actually want before you take on the extra work of handling money and customers yourself.
Part 1: selling for someone else
Step 1
Pick a product you would recommend anyway
Look at what the people who already follow you complain about. Pick the product that answers that, not the one with the biggest commission. One honest recommendation to the right person beats ten posts about something nobody asked for.Step 2
Get your own link
Every product opened for resale gives you a personal link. Anyone who opens it is remembered for 30 days, so a sale a fortnight later still counts as yours.Step 3
Say it the way you normally talk
Name the problem, say who it is for, say what happens after. No income claims, no guarantees, no “last chance today”. Those lines cost you the trust that makes the next sale easier.Step 4
Send it to one person, not just to everyone
A WhatsApp status reaches people who are half-looking. A direct message to someone who told you about that exact problem last week converts far more often. Do both, in that order of effort.Step 5
Get paid
Save your mobile money or bank details once on the Payments page. When a sale goes through, the owner collects the money, delivers, and sends you your share. You can see every sale and what is still owed to you.
Do not promise anything the owner has not promised. If you are unsure about delivery time or what is included, ask the owner before you post. One wrong claim about someone else's product damages two businesses.
Part 2: getting others to sell for you
You do not need a big audience to sell more. You need more people talking about what you sell to audiences you will never reach. That is what opening a product for resale does.
- Open the products you can supply repeatedly — not your one-off or made-to-order items.
- Work out your margin first, then set the commission from what is left. If a sale leaves you 15%, do not promise 20%.
- Keep your photos, price and delivery details accurate. Whatever is on your page is what your sellers will repeat.
- Brief them in one message: who it is for, the problem it solves, what is included, delivery time.
- Pay quickly. Someone paid on time sells for you again next week; someone chasing you tells others.
A commission is not a cost you carry — it is only paid after money reaches you. A 15% commission on a sale you would never have made is better than a full margin on nothing.
Part 3: what to send people
Two messages do most of the work: one inviting someone to sell for you, and one that a seller posts about your product. Both are ready to copy inside the app — on the “Sell for other members — Earn” page, and next to the resale switch in Products and offers.
- Recruiting message: what the product is, what they earn, who handles payment and delivery, where to get their link.
- Seller's post: the problem, who it is for, the link, and a line saying the business delivers directly.
- Reply for “is this a scam?”: explain that they pay the business directly, and that you earn for the introduction.
- Reply for “do I pay to join?”: no — the products are free to promote.
Common questions
Do I need my own shop to resell?
How much should I charge as commission on my own products?
What if the buyer complains?
Is dropshipping legal in Ghana?
Can I do this without money?
How Content to Sales handles this
Inside Content to Sales this is already built. On Sell for other members — Earn you see the products members have opened, the exact amount you earn on each, and a one-tap personal link, with your clicks, sales and money owed in one place. To let others sell for you, open Products and offers, edit an item and switch on “Let other members sell this for me”, then choose 1–30%. Commissions appear on the order in Orders and delivery once payment is confirmed, and the money goes to the payout details each seller saved.
Find your blockage, then fix it
Start with the free sales audit — it names the stage where your sales stop before you change anything else.
Read next
- How to sell online in Ghana
No card, no website — just mobile money and one page that takes payment.
- How to start an online business from home
Buyer, one offer, one payment page. Skip everything else at first.
- Best platforms for coaches and consultants: how to choose
Four kinds of platform, and how to pick by the problem you actually have.