Sales audit
Sales audit: find where your sales process breaks
A sales audit is a structured review of every step between someone noticing your business and someone paying you. You check the offer, the audience, the messaging, the content path and the follow-up, then fix the one step losing the most buyers — instead of guessing.
What gets audited
Five checkpoints, in the order a buyer moves through them. Each one has a symptom you can recognise in your own business.
1. The offer
Whether what you sell is specific enough that a buyer can tell it is for them, what it changes, and why now.
Symptom: people say "nice" and never ask the price.
2. The audience
Whether the people seeing you are people who have the problem, the money, and the intent to solve it.
Symptom: lots of views, almost no enquiries.
3. The messaging
Whether your words name the buyer's real problem in their language instead of describing your process.
Symptom: they understand you but don't feel understood.
4. The content path
Whether each post moves someone one step closer to a decision, or just fills the feed.
Symptom: engagement is fine, the next step is missing.
5. The follow-up and close
Whether there is a repeatable way you answer, handle the objection, and ask for the decision.
Symptom: enquiries that go quiet after "how much?".
The 10-point self-audit checklist
Run this yourself, free. Every item you cannot answer with a number or a written answer is a likely leak.
- You can say in one sentence who you help and what changes for them.
- You know your enquiry-to-sale rate for the last 30 days (not just your views).
- Someone new can find your price without messaging you.
- Your last 10 posts each end with one clear next step.
- You have written answers ready for your three most common objections.
- Every enquiry gets a reply within 24 hours, every time.
- You follow up at least twice before you drop an unanswered enquiry.
- You can name the last three reasons someone said no.
- You have proof — results, reviews, before-and-after — visible without asking.
- You know which single step loses the most people, and you are working on that one.
Scored under seven? The problem is almost never more content. It is one broken step — read getting views but no sales next.
How the private audit works
- 1. You share what you sell. Your offer, your links, your recent content, and what you have already tried.
- 2. We read it as a buyer would. Queen Sika walks your funnel from first impression to payment and marks every point where a buyer would hesitate.
- 3. Private one-hour call. You get the diagnosis, the reason behind it, and the order to fix things in.
- 4. You leave with a written action plan. The specific next steps for the next 30 days, not general advice.
Sales audit questions, answered
What is a sales audit?
A sales audit is a structured review of every step between someone noticing your business and someone paying you. You check the offer, the audience, the messaging, the content path, and the follow-up, and find the one step losing the most people.
How often should I audit my sales?
Once a quarter for a stable business, and any time results drop or you change your offer, price, or platform. A full audit takes about an hour; the 10-point checklist above takes ten minutes.
What is the difference between a sales audit and a marketing audit?
A marketing audit looks at reach — whether enough of the right people see you. A sales audit looks at conversion — whether the people who already see you end up buying. Most small businesses have a sales problem being treated as a marketing problem.
Can I audit my own sales?
Yes. Run the checklist on this page and be honest about the items you cannot answer with a number. The items you cannot answer are usually where the money is leaking. A private audit is faster because someone outside the business reads your funnel the way a buyer does.